Tuesday, July 15, 2008


List building is one of the more aggressive and powerful ways to make online money. The method combines amazingly well with affiliate marketing, and most good affiliate marketers rely heavily on building lists to scale up their businesses.
A good list builder will usually set up a site specifically to capture names and emails. You have probably done a search in Google to find a page that offered you a free product. All you have to do to get the free product is type in your name and email, right? By downloading that free product, you will probably be signed up to be on that marketer’s list. He will then be able to communicate with you in the future and will send you and everyone else on the list offers. A certain percentage of the people on the list will take advantage of those offers and this will get the marketer paid.

Good list builders will come up with ways to help the people on their list, which will keep them on the list for a longer time period. They are able to create a win-win. Over time, their list grows larger and larger which provides them with larger and larger income. Good affiliate marketers sometimes end up with millions of names.

To build their lists, list builders usually use a service like Aweber, which helps them to create forms to capture information, and stores the names and emails in a database for future communication.

List building combines with quite a few of the other methods, including blogging, affiliate marketing, lead generation, and starting an online service business.

#5 - Lead Generation

Generating leads can be an extremely lucrative way to create money online. Mortgage leads, for example can be sold for more than $40 per lead, with no promise of conversion.

Usually the process of lead generation involves setting up a site to bring traffic, and then funneling traffic to a page where the visitor requests more information about a product or service. In the case of mortgage loans, the visitor would request more information about a loan. The marketer doing the lead generation (the person who created the lead) will then sell the information to a mortgage broker or company, who will in turn call the lead to try to get them to get a loan.

There are literally hundreds of different industries that rely on lead generation including:

* Loans
* Finance
* Weight Loss
* Real Estate
* Credit Cards
* Cell Phone Plans

Savvy marketers will set up businesses that capture leads in these and other industries and can make some truly killer profits.

To find lead generation programs, I would visit CJ.com - they manage affiliate programs and lead generation programs for hundreds of companies.

#6 - Starting an Online Service Business

Those who become good at generating leads will often transition into creating their own service businesses. They usually realize that while they are able to make good money selling off leads, they could make more by creating businesses for the leads.

For example, a marketer may create a site at some point that provides people with good information about finance. They then go through the lead generation process to create and sell leads to an experienced financial planner. This goes great and the marketer makes great money, but eventually realizes that the financial planner makes a lot more from those leads than he does.

At that point, the marketer will often find a financial planner to partner with, or will become a financial planner himself. The leads are already there so the transition isn’t too complicated.

Selling services online usually takes a few simple steps:

* Bringing traffic to a website
* Generating a lead
* Selling to that lead

Since the first step in the process is bringing traffic to a website, the method is often combined with other ways to make money online including blogging and list building. Many times, people that use this method will also purchase a good amount of paid advertising, as long as they are able to convert that traffic into clients.

Examples of online service businesses:

* Clientside SEM - Aaron Wall’s SEO consulting service
* Unique Blog Designs - blog design service
* Logoworks - logo, web, and graphic design services
* Article Marketer - article distribution service

#7 - Creating Products

Those that make the most money online are often those that create their own products. These products are often informational and can be downloaded by the purchaser.

For example, a savvy marketer will do research and then create an information product that will teach people how to lose weight. The product will probably be sold as an ebook or as a site that has a paid membership. The marketer will then use a variety of methods to bring traffic to the site including affiliate marketing (the marketer will recruit affiliates), paid advertising, list building, and sometimes blogging.